Our Story

SOAWN started as a personal newsletter in 2021 and has since grown into a lifestyle brand and a place for comforting designs and inspiration. 

Crafted Excellence from Bombay to You

Our shop features a selection of high quality, limited edition art prints designed by Krupa Shah in our Bombay studio. Every design is inspired by nature and is a story waiting to unfold. 

Bespoke Wearable Art, Season after Season

Every season, Krupa designs a capsule collection of bespoke shirts to accompany her artwork. The shirts are elaborately hand-embroidered and are intended to enhance and expand each collection story, helping to bring the artworks to life in a new way. 

Our collections are all exclusively produced in India.

Inspiration for Your Sanctuary

SOAWN is more than a brand; it's an oasis of inspiration. Our hope is that SOAWN is a place that will inspire you to embrace calmness, connect with nature, and bring comfort to your homes. We hope that the designs you discover here will make your home a little bit more colourful and cosy. 

Thank you for stopping by, and welcome to our vivid world.

Our Founder Story

Meet Krupa

Krupa Shah is an architect, artist and author. 

She started SOAWN (Spring On A Winter’s Night) from her parent’s apartment in 2021, as a personal newsletter. Through her comforting words and colourful images, she welcomes readers into her vivid world. Her designs are a celebration of the beauty in the mundaneness of everyday moments and emotions. 

Over the years, the SOAWN community has grown organically, and it has blossomed from a personal blog into a lifestyle brand.